Every extra second of loading time costs enquiries. Speed is also part of Google Core Web Vitals.
Quick Wins
Compress images, use WebP, enable browser caching and turn on Gzip or Brotli compression.
Code Level Fixes
Minify CSS and JavaScript, defer non-critical scripts and remove unused plugins or libraries.
Server Level Fixes
Use a fast host, a CDN and the latest PHP version. Enable OPcache and database indexing.
Speed Checklist
- Images under 200 KB
- Lazy load below-the-fold images
- Use a CDN
- Limit third-party scripts
- Test with PageSpeed Insights monthly
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